How a Barrel Sauna Can Boost Your Airbnb or Holiday Rental Business

In an increasingly competitive holiday rental market, standing out is key. Travelers today are looking for unique experiences, and wellness amenities like saunas are a top priority. If your Airbnb or holiday rental doesn’t have a sauna, you could be missing out on high-spending guests who filter their search to include properties with this feature—meaning your listing may not even appear in their results.

The Power of Search Filters: Why Your Listing Might Not Be Seen

When potential guests search for accommodations on platforms like Airbnb and Vrbo, many use filters to refine their choices. Features like hot tubs, saunas, pools, and fireplaces are some of the most commonly selected filters. If your rental lacks a sauna, your property won’t even show up in the search results for those who prioritize this amenity.

Not only does this mean lost visibility, but it also means missing out on higher-spending travelers—the type of guests who are willing to pay extra for premium experiences and wellness-focused stays. Many guests, especially those booking winter escapes, ski chalets, or coastal retreats, actively seek properties that provide relaxation and a spa-like feel.

Why a Barrel Sauna is the Perfect Addition to Your Rental

Unlike traditional indoor saunas, barrel saunas are visually stunning, space-efficient, and easy to install outdoors. They provide a luxury feel without requiring major renovations, making them an excellent investment for increasing your rental’s value and appeal. Here’s why they work so well:

• Attract Wellness Seekers – More people are prioritizing wellness and self-care during travel. Having a sauna is a major selling point for those looking to unwind and detox.

• Year-Round Appeal – Whether guests are visiting in summer or winter, a sauna enhances their stay. Cold-weather travelers love the warmth after a day outside, while summer visitors enjoy detoxing after an active day.

• Increased Booking Rates – Listings with saunas often see higher occupancy rates, especially during colder months when cozy amenities become even more desirable.

• Higher Nightly Rates – Properties with premium wellness features often command higher prices, as travelers are willing to pay more for an enhanced stay.

• Unique Selling Point for Marketing – A sauna adds a standout feature in your listing description, making your property more memorable and shareable on social media

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Return on Investment: How Much More Can You Earn?

A well-maintained barrel sauna can easily pay for itself within a few months through increased bookings and higher nightly rates. Here’s how:

• On average, properties with a sauna can increase nightly rates dramatically compared to similar rentals without one.

• The long lifespan of a high-quality sauna means ongoing value for years to come with minimal upkeep.

Final Thoughts: The Smart Investment for Your Rental Business

If you’re looking for an easy way to boost your Airbnb or holiday rental bookings, adding a barrel sauna is a smart move. Not only does it make your property stand out, but it also ensures you’re not missing out on potential guests who filter their search specifically for properties with saunas.

With wellness tourism on the rise and travellers actively seeking relaxation-focused stays, a barrel sauna could be the differentiating factor that takes your rental from overlooked to fully booked.